welcome to


A Crystal Shepherd, Ele is a natural treasure hunter of the earth. She follows her inner guidance when choosing crystals and is always grateful to unite the crystals with their human companions.

Ele values building lasting, meaningful relationships with her clients and cares deeply about how the healing properties of crystals and gemstones can enhance one's life.

Ele Keats Jewelry

Ele focuses on the healing and supportive aspects of each gem. After many years of working with crystals and gems, she is attuned to the stones. She considers her pieces gem medicine.

With a deep understanding of the intimacy of jewelry, her intention is twofold: to make each piece beautiful, bearing in mind the healing properties of the stone.


Ele works only with ethical stones, and takes every measure to ensure that the process of creating the jewelry from start to finish is done with mindfulness and consideration to the earth and all beings.

Ele’s policy is to only work with kind-hearted people. From buying the gemstones, crystals, and gold to those who make the finished product, her care and involvement in all aspects is all done with love.

Santa Monica, California

The Store Experience

Our store is filled with stunning jewelry, fascinating crystals, and one-of-a-kind treasures. The crystal collection at the shop is more extensive than what you see here on the site.

1134 Montana Ave, Santa Monica, CA 90403

text the ele keats team

Should you desire anything unique, we have a dedicated text line (310-804-4611).

Please feel free to text us, and we'll be happy to get back to you promptly.

Where it all began

Ele's Story

Ele Keats was born in Paris, and raised in Europe, New York and Los Angeles. She is the eldest of two daughters. Her mother, a Ford model, traveled extensively with the girls, introducing them to a variety of cultures, which gave them a broad perspective of the world. She considers the time she lived in Munich, Germany as having a tremendous influence on her. Specifically when she’d visit the studio of one of her mother’s close friends, a goldsmith, who had his workshop in his home. 

Ele was completely fascinated by his tools, intricacy of design and artistry.

At age 17, she joined her mother and sister on a spiritual trip to India which marked the beginning of her love affair with gemstones. It was here that she was first introduced to them by a local gem dealer. Years later she would become a jewelry designer herself, and reflecting back on these serendipitous meetings she came to understand their impact on her as a young artist. These early beginnings, Ele feels, all wove together the tapestry of her destiny.

2004 was a breakthrough year for Ele. She received guidance from a trusted mentor. She learned that she needed to wear an Emerald for its healing and protective qualities. Searching far and wide, she couldn’t find exactly what she had envisioned, leading her to design her own necklace which she still wears today: The Divinity Emerald. The response she got from her creation blew her mind. People were stopping her on the street asking where they could get one. One lady at a restaurant in New York literally grabbed her shoulders and looked her in the eye and said, “You must do this. Me and all my friends would love to buy your jewelry.”

It was a few months later at a party, Ele’s friend tried on her Divinity Emerald and after seeing her necklace on someone else, Ele finally realized she needed to take a leap of faith and dive fully into being a designer. This woman ended up being her first customer. After that experience, Ele created her first jewelry collection.

“In life if you’re supposed to do something it just finds you. I always say jewelry found me. Everything came about with an effortless flow–all the doors opened for me at once and I knew that it was meant to be. ”

- Ele Keats, Owner/Designer