Literally translated to "holy wood" palo santo brings a sacred energy into one's space and auric field. The fragrance, even while not burned, is delightfully sweet and potently grounding. Similar to sage in it's clearing nature, palo santo clears energies for a beautiful restart. In the shop we burn it daily, and customers often say, immediately when they walk in, "It smells so good in here! what is that?" Palo santo... and it's magical.